How do I get found online? What turns web visitors into customers?
You’re asking the right questions.
If you’re selling products (or services) and you’d like to sell more, words can help. Not just any words, though—you need unique combinations of words that arouse interest, build trust, and close customers.
Easier said than
Professional copywriters tend to excel at writing compelling copy, obviously, but many lack the business mindset and technical expertise to get (and measure) results. I like to think of “results” as things like website conversions (e-commerce, lead generation), search engine rankings, and social shares, just to name a few.
Content Without Cliché
Reading online is different than reading elsewhere. There are nuances to online writing that keep people reading among the endless distractions of the Internet.
Here are a few ways I can help you get the business results you’re after.
You have expertise, passion, and wisdom within yourself and your business assets, but is it presented in a way that your audience (and search engines!) can connect with? When done properly, thought leadership (also called content marketing) can improve SEO, enhance your branding, and position your company as an indispensable resource in your industry.
Through interviews with your employees, independent research, and copywriting, I can help get your business to the forefront of your industry conversation with blogging or ghostwriting. I’m a lightening rod for your business.
Click thru rate, cost per click, and conversions—they all improve when your ad resonates with your audience. If you’re spending money to put your message in front of people, it better be a superb message.
I know digital, so we can talk targeting, media, A/B testing, and measurement.
Do you have an email list lying around collecting digital dust? Or perhaps you’re blasting out a single generic message to your entire list? I’ll help you make it sing with segmentation, rhythm, and compelling copy.
If you want to work with a business-minded copywriter, I might be your guy. Get in touch with me here.